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Adwords PPC Management Tip No. 1
Setting up an account
If you live outside of the US, different minimum bid prices hold true given the different currencies involved.
Let's take the UK for example - in the UK the minimum bid price is 脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?.04 whereas the minimum bid price in the US is $0.05.
This means the cost of bids in the UK when currency is converted is significantly higher (July 2005) Sean Taylor Authentic Jersey , therefore it may be wise for you to setup an Adwords account which uses USD.
I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new
So, if you have yet to create an Adwords account - or indeed even if you have an account (you would have to shut it down before reopening another) - sign up at (not your local Google portal - eg: ) and specify dollars as your account currency. It Ccould make a significant difference to your PPC management costs.
Adwords PPC Management Tip No.2
How to increase your business profitability by hundreds of percent
So you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).
But what's in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).
After the headline Bryce Love Jersey , the next thing that prospects eyes are drawn to is...
Yes you've guessed it - your name - your URL
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.
Hundreds of percent more profitable?
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits.
Your results are equally applicable on and offline Terry McLaurin Jersey , whatever grabs attention online will do likewise in offline print media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.
Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's: