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There are few things in life that are considered to be unavoidable certainties. Death and taxes are the top of these unavoidable certainties that people usually imagine when they begin to consider the things that just can’t be avoided. Another certainty that affects everyone and anyone who does business online is website downtime and the resulting loss of business and profits that go along with said downtime. The question is Mark Trumbo Youth Jersey , exactly how much business will your company lose when your website goes down? Whether you run a personal blog or operate a large ecommerce store, there are things you need to know when it comes to evaluating how downtime will affect your business’s bottom line.
There are few things in life that are considered to be unavoidable certainties. Death and taxes are the top of these unavoidable certainties that people usually imagine when they begin to consider the things that just can’t be avoided. Another certainty that affects everyone and anyone who does business online is website downtime and the resulting loss of business and profits that go along with said downtime. The question is, exactly how much business will your company lose when your website goes down? Whether you run a personal blog or operate a large ecommerce store, there are things you need to know when it comes to evaluating how downtime will affect your business’s bottom line.

Not All Websites Are Created Equal
We have all heard the horror stories of website outages that cost businesses millions of dollars in just a few short hours. The thing to remember is that not all online businesses are created equal. For example Joey Rickard Youth Jersey , a small blog that drives revenue through pay-per-click advertising will not generate as much revenue as a large online retailer. As such, they won’t lose as much money when the website goes down. However, the one thing that all businesses have in common, no matter how big or small Chris Davis Youth Jersey , is that when a website does go down, traffic will be lost. Lost traffic almost always equates to lost profits. The key is to estimate exactly how much of your profit is at risk during any given website outage.

Estimating the Cost of Downtime
If you are planning maintenance or other activities that will result in planned website downtime, you obviously want to plan those activities during your slowest traffic periods. Websites usually have peaks and valleys in their traffic throughout each day and you should be able to establish a pattern as to when your website is at its busiest and when it is at its slowest. Obviously you want to plan your website outage during the hours your website receives the lowest amount of traffic to reduce any business you may lose during the planned outage.

Unplanned downtime is an entirely different animal. You can’t control when unplanned website downtime will occur, and if it occurs during your hours of peak website traffic Manny Machado Youth Jersey , your profits will take a heavy hit. Just how much of a hit this downtime will cost you can be calculated by estimating the amount of profit your website generates during its peak traffic hours and then dividing the total profit of your site’s peak traffic hours by the number of peak traffic hours your website experiences.

For example, let’s say you have four hours of peak traffic per day and those four hours of peak traffic generate $200,000 in total profits. By dividing the total profit ($200,000) by the number of peak traffic hours (four hours) you can estimate that Adam Jones Youth Jersey , in this scenario, your peak traffic hours generate about $50,000 in profits per hour, or approximately $833 a minute. If you have even encounter just 15 minutes of website downtime during these peak traffic hours Jonathan Schoop Youth Jersey , the downtime would cost you $12,495 in lost profits. Obviously the exact amount that you will face will vary depending on your site’s peak traffic hours and total profits made during those hours.

Websites That Don’t Generate Revenue Directly
Nearly all purchasing decisions start with a search engine search, even purchases that are made offline. You may think that because your website only offers information about your business, its operating hours Cal Ripken Youth Jersey , and contact information, it isn’t a big deal if you encounter website downtime. The fact of the matter is that website downtime can hit your business too, and you may not realize that the drop in sales is due to your website’s downtime.