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Regardless how small or large your budget is Black Yodny Cajuste Jersey , there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.

For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for your product or service?

Schedule your marketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling). Aim to persuade as many people as possible to buy from you when they are in the buying mood.

Ever notice how health clubs market heavily in January and in the spring? They know people are more likely to be focused on getting in shape at the beginning of a new year, and before summer and swimsuit season arrive. So they spend more marketing dollars and focus their promotional efforts during these times of year and they maintain a lower profile the rest of the year.

Ask yourself these questions: What "seasonality" exists in my business? How can I schedule my marketing to take advantage?

(C) 2005 Debbie LaChusa

20-year marketing veteranDebbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple Black Damien Harris Jersey , step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit A growing number of contractors are using heating blankets to form PVC and composite decking into unique designs that follow the customers鈥?lay of their land, kidney-shaped pool or desire for something different.

It鈥檚 just not luxury homeowners looking to decorate their decks with curved boards and patterned inlays, according to Patrick Barnds Black Chase Winovich Jersey , general manager of decking, railing and accessories for Skokie, Ill.-based Azek Building Products.


鈥淔or mid-price point construction, it is achievable,鈥?Barnds said in a telephone interview. 鈥淚t鈥檚 not a purely custom product where you鈥檙e spending 100 percent more to get the look you want. These things can be done in the field with relatively available technology for most contractors. If they have the right training and a little experience Black Joejuan Williams Jersey , they are pretty proficient at getting these forms done on a tight budget.鈥?p>

Homeowner spending on improvements and repairs might be easing up a little this year, but the outlook for the synthetic decking segment remains strong.


The Harvard Joint Center for Housing Studies released a report Feb. 28 that says the residential remodeling market 鈥?including both owner-occupied and rental properties 鈥?which reached an all-time high of $340 billion in 2015, will expand at a more gradual rate than recent years but still show 鈥渉ealthy鈥?growth through 2025. Spending is expected to increase 2 percent annually for the next 8 years after adjusting for inflation. That鈥檚 just below the pace of growth posted over the last 20 years.


鈥淲ith national house prices rising sufficiently to help owners rebuild home equity lost during the downturn, and with both household incomes and existing home sales on the rise, we expect to see continued growth in the home improvement market Black N'Keal Harry Jersey ,鈥?Kermit Baker, director of the remodeling futures program at the Harvard center, said in a news release.


The repair-and-replace market generates most of the revenue for synthetic decking manufacturers. Only 5 to 10 percent of new-home builders install alternative-wood decking, Barnds said.


鈥淏y far, most of the sales go into remodeling and replacing Jordan Richards Jersey ,鈥?he said. 鈥淥ur best customer is the one who had a wood deck. After people live with one for five or six years they start to see it deteriorate. They say, 鈥楪ee, I don鈥檛 want to do all this maintenance and this looks bad.鈥欌€?p>

Even though the overall remodeling market is projected to post gradual growth, synthetic decking manufacturers expect to fare much better.


鈥淚n the big peak of 2005, 2006 and 2007 Malcom Brown Jersey , a lot of houses were built with wood decks and they鈥檙e reaching 10, 11 and 12 years old and showing their age,鈥?Barnds said. 鈥淪o there鈥檚 this great pent-up demand that鈥檚 building for other deck materials.鈥?p> Total Views: 65Word Count: 434See All articles From Author
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