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Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring Wholesale Jerseys Cheap , analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus Wholesale Jerseys Online , pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine Wholesale Jerseys From China , the top three to five bidders also generally also receive placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:

When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?

How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?

What percentage of your pay per click budget should go to each search engine?

Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.

It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site [url=http://www.wholesale Max 270 Mens[/url]